What We Search for and Why – On Page SEO Best Practices

December 17, 2014 - Published By Richard Camp, President / Creative Director

If you are a marketer with many hats, you probably don’t have a lot of time to dig too deeply into on page SEO best practices. This blog post by Neil Patel caught my eye. A quick scan will reveal some simple techniques that use branded keywords to get better brand identity by new and repeat visitors.

WHY IT MATTERS

Search algorithms update continually, but what we search for and why, stays reasonably constant. Hubspot contributor, Neil Patel, outlines three key search types that people perform – navigational, informational and transactional, then explains with visual clarity, specific optimization techniques, matched to each search type.

– Richard L. Camp

Check out the full post here: 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery