Lessons in Holistic Digital Marketing

How do you convey what you are thinking without using a single word? Charades work but are too interpretive. Dance is an option but not everyone has rhythm. Smoke signals are fun but not ideal for indoor use. This leaves clear and compelling visual design to pick up the slack left by its cousins. With […]

Exactly what a digital marketing agency does can be difficult to discern. And, because the digital world gets more complex with each passing year, many agencies are deciding to specialize in one, or few, specific aspects of it. Full-Service Approach At Camp Creative, however, we remain steadfast in our full-service, holistic approach. More than ever, […]

The brand is the key component of any sales strategy. It is the packaging that companies use to distinguish their product from a competitor’s. Apple is a brand. So is Amazon. And Chevrolet. Each brand has its own loyal customer base, AND each brand has its own competitive territory. Apple is a tech company, but […]

So what is micro-optimizing? Get ready for some good old fashioned digital marketing nerdsplaining! Micro-optimizing is using small but statistically significant tests based on micro-conversions to determine what is working best in your campaigns. It empowers you with the data that you need to optimize your campaigns for better results much faster and more effectively. […]

The content marketing landscape shifts dramatically from one year to the next. Trends that seemed promising just a few months ago have since been abandoned, making way for new developments. All signs point to even bigger changes in 2018, with the end of net neutrality and the much-promised adoption of artificial intelligence and the Internet […]

We are thrilled to be attending the Bend Venture Conference (BVC) hosted by our neighbors at EDCO this week here in Oregon. After all, it is a quick float down the river from our new Central Oregon headquarters!  Yes, we just snuck that hot press release in here as well!  Check the view from those cliffs […]

Guest blog post by Ron Sparks Some days all my work is iterating. I’m not crafting something new in one attempt. I’m Tweaking. Testing. Exploring. I’m Grasping for what works. Often, after pushing ideas to find some new edge, I end up where I started. My best idea is my first idea. My first idea […]

SEO, search engine optimization, is a phrase that a lot of people tend to throw around while being unsure what it means. But what does optimizing pages for search engines actually entail so that your web page will be among the first results from a Google search? There are intricate SEO strategies that rely on […]

Engaging a creative agency? These best practices will help you get the most out of your collaboration. No matter the industry, we all want to do great work — smart, inspiring and impactful work that makes a difference. When it comes to selling your latest software security solution, or leadership training program, a collaborative client-agency […]

YouTube recently asked Camp Creative to help them encourage more people in the Middle East and North Africa to become YouTube creators. Working with YouTube, we chose to record their messages locally, edit them here in San Francisco where their key marketing people were based, then distribute them internationally. The messages were recorded in Arabic […]

Over the years my creative team and I have conducted hundreds of interviews for marketing films and videos. Not one of us had any kind of formal training in journalism; but, in the time-honored tradition of fake it ‘til you make it, we learned on the job, becoming better storytellers with each interview. My first […]

UX DESIGN GUIDES WEBSITE VISITORS Bay Alarm is a leading provider of security systems for residential homes and businesses in California. Family owned since 1946, Bay Alarm is known for high-quality service and support. In an industry with a high employee turnover rate, Bay Alarm prides themselves in retaining highly trained employees that stay with […]

Your LinkedIn company page is a unique space on the web: both prospective customers and employees are likely to visit. As a sales channel and recruiting channel, its an online touch point you can’t ignore! That’s why we’ve put together a Visual Guide to Crafting the Perfect LinkedIn Company Page. In this guide you’ll find pro tips and best practices […]

Relaunching a website is a fun and exciting process. Whether part of an overall brand refresh, or simply updating an outdated relic, a website relaunch offers a great opportunity to give your brand a more appealing digital presence and boost your lead generation efforts. A very common mistake organizations make during a website relaunch initiative […]

When done right, running paid search campaigns on Facebook can yield great results, whether you’re looking to increase leads, boost page likes, or some other type of conversion. However, one of the ongoing challenges is keeping track of all the current ad specifications and rules you must follow to run a campaign. Fortunately we’ve found 2 resources to […]