Video content marketing impacts marketing ROI
Video is one of the most effective ways businesses can reach customers. Give us 30 seconds and we can tell your story in ways that give customers all the persuasion they need to make smart decisions about your product or service.
But with all the do-it-yourself tools out there to create low-cost videos, businesses and brands still need a well crafted strategy to insure that videos have reach and frequency. Why? Because in our experience, low-cost doesn’t guarantee results that actually have an impact.
Consider video Internet traffic
More and more companies are using video to grow their web traffic, sell their products, generate leads, recruit new talent, and more. Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. Companies use video for a variety of applications:
- 80% For brand awareness and engagement
- 65% For promoting products and services
- 61% For website traffic and SEO results
- 57% To generate new sale leads
- 55% As sales collateral to educate prospects
- 50% For website landing pages and lead conversion
Consider video SEO
Google gives a lot of credit to video content. Why? Because they’re harder to produce than written content, typically include more information and provide a richer experience. When Google sees video on your page, they give it a higher value when determining search results. We take the guesswork out of video SEO by following all of Google’s requirements and recommendations to get your videos found.
If you don’t have a video strategy, video on your website, or practicing video SEO, you are missing a tremendous opportunity to engage with your customers.