Lessons in Holistic Digital Marketing

Spring is in full swing, and with it the whole idea of spring cleaning is top of mind. We’ve been talking around the Camp Creative lunch table about the bestselling book, “The Life Changing Art of Tidying Up” from Marie Kondo. Her promise of “…living a clutter-free life forever more” is pretty appealing so some […]

A few years ago, Harvard Business Review published an article with a single statistic that stands out in my mind as the most poignant and relevant data point for the current digital marketing strategy landscape. Although published in 2012, I still see this stat referenced constantly on Twitter, blogs, and at marketing conferences: “A recent Corporate Executive […]

“Mobilegeddon” is coming April 21. Get your site’s mobile SEO ready now. Every few years, Google releases a major algorithm update that has a dramatic effect on how your site appears in a search engine results page (SERPs). Recently, Google announced a new algorithm update focused on mobile search: Starting April 21, we will be […]

These days as marketers, we are flooded with metrics. Website traffic. Bounce Rates. Followers. Likes. Conversion rates. The list goes on and on. With so many marketing metrics its easy to lose perspective on what metrics really matter: the ones that show marketing’s contribution to the bottom line. When presenting to C-level executives, marketers should […]

Futurist John Naisbitt once said, “We are drowning in information but starved for knowledge.”  In today’s world of big data, this is especially true. As marketers, we are often overwhelmed with data but lack real, actionable insight. How can one cut through the noise of information overload and get to the real, actionable insights that […]

In my previous posts, I argued that telling stories is the most effective way to market your product or service. I also outlined the history of The Hero’s Journey narrative framework and how Hollywood has used it for years to craft blockbuster story lines. In this post we’ll look at how The Hero’s Journey can […]

In my previous post, I made the case that marketers are more effective when telling stories because it satisfies a fundamental human desire. In this post we’ll take a look at the history of The Hero’s Journey’s narrative framework. Story telling predates writing; it has been with us since the dawn of humanity. However, it’s […]

In this three part series, I’ll examine how marketers are increasingly tasked with creating quality content. I’ll define and outline a narrative framework called ‘The Hero’s Journey,’ and how you can use it to improve your content marketing efforts. Let’s face it, traditional marketing is dead. Or, at minimum it’s on life support. Content marketing […]

With more than 300 million active users per month, Google Plus is a natural platform for business owners looking to expand their reach. Whether you’re just getting started using Google Plus for your business, or you have a profile on Google Plus and want to improve your platform usage, these eight tips can help you […]

If you are a marketer with many hats, you probably don’t have a lot of time to dig too deeply into on page SEO best practices. This blog post by Neil Patel caught my eye. A quick scan will reveal some simple techniques that use branded keywords to get better brand identity by new and […]

Saavy technology marketers know that creating great content is the key to generating leads. With technology marketing, crafting meaningful and useful content poses a constant challenge. How then can you make your brand, product, and marketing collateral more compelling? Take a page from Hollywood’s playbook and leverage the ‘Hero’s Journey.’ The Hero’s Journey is a narrative framework first […]

Here at Camp Creative we are very pleased to announce our brand new, fully responsive website! Big thanks to all the writers, designers, coders, and other creatives that worked so hard to make this site happen.