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How to Speak Directly to New Markets Without Damaging Your Brand

February 28, 2017 - Published By Richard Camp Read More

Lessons in Holistic Digital Marketing

Our scratch pad for lessons learned in content development, SEO, strategy, performance metrics, web application development, email, social media, lead generation, and marketing technologies.

How to Speak Directly to New Markets Without Damaging Your Brand By Richard Camp - February 28, 2017

YouTube recently asked Camp Creative to help them encourage more people in the Middle East and North Africa to become YouTube creators. Working with YouTube, we chose to record their messages locally, edit them here in San Francisco where their key marketing people were based, then distribute them internationally. The messages were recorded in Arabic […]

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How To Interview Anyone About Anything By Richard Camp - November 9, 2016

Over the years my creative team and I have conducted hundreds of interviews for marketing films and videos. Not one of us had any kind of formal training in journalism; but, in the time-honored tradition of fake it ‘til you make it, we learned on the job, becoming better storytellers with each interview. My first […]

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UX Design – Humanizing The Digital Experience By Richard Camp - August 1, 2016

UX DESIGN GUIDES WEBSITE VISITORS Bay Alarm is a leading provider of security systems for residential homes and businesses in California. Family owned since 1946, Bay Alarm is known for high-quality service and support. In an industry with a high employee turnover rate, Bay Alarm prides themselves in retaining highly trained employees that stay with […]

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History of SEO Part 3: Google Mobile Updates and Beyond By Jackie Richmond - June 30, 2016

If the last 20 years of SEO history have made anything clear, it’s that things are constantly evolving and changing. What works to get a website ranked today won’t necessarily work tomorrow, and can even backfire as we saw in response to Google’s Penguin and Panda updates (if you missed Part 2 of our SEO history […]

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History of SEO Part 1: SEO Strategy By Jackie Richmond - April 30, 2016

Search engines have changed the way we all search for, find, and make use of information on any topic. As the explosion of the internet gave way to the original search engines, the complementary field of search engine optimization or SEO was born. SEO today is a complicated beast, but this wasn’t always the case. […]

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History of SEO Part 2: From Black Hat to Penguin By Jackie Richmond - March 14, 2016

Since its debut in 1997, Google has changed the entire SEO landscape. Part 2 of our History of SEO series considers how the art of SEO has been impacted by Google. Read the History of SEO Part 1 here. Google Acknowledges Links as a Ranking Factor Google was the first search engine to treat links as […]

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Tips for Crafting a First-Rate LinkedIn Company Page By Richard Camp - August 21, 2015

Your LinkedIn company page is a unique space on the web: both prospective customers and employees are likely to visit. As a sales channel and recruiting channel, its an online touch point you can’t ignore! That’s why we’ve put together a Visual Guide to Crafting the Perfect LinkedIn Company Page. In this guide you’ll find pro tips and best practices […]

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SEO Tips and SEO Mistakes to Avoid in a Website Relaunch By Richard Camp - July 29, 2015

Relaunching a website is a fun and exciting process. Whether part of an overall brand refresh, or simply updating an outdated relic, a website relaunch offers a great opportunity to give your brand a more appealing digital presence and boost your lead generation efforts. A very common mistake organizations make during a website relaunch initiative […]

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A Complete Guide to Facebook Ad Specs By Richard Camp - May 22, 2015

When done right, running paid search campaigns on Facebook can yield great results, whether you’re looking to increase leads, boost page likes, or some other type of conversion. However, one of the ongoing challenges is keeping track of all the current ad specifications and rules you must follow to run a campaign. Fortunately we’ve found 2 resources to […]

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19 Spring Cleaning Tips for Marketers & Marketing Optimization By Richard Camp - April 28, 2015

Spring is in full swing, and with it the whole idea of spring cleaning is top of mind. We’ve been talking around the Camp Creative lunch table about the bestselling book, “The Life Changing Art of Tidying Up” from Marie Kondo. Her promise of “…living a clutter-free life forever more” is pretty appealing so some […]

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New Paradigms: Build Your Website for Lead Generation By Richard Camp - April 22, 2015

A few years ago, Harvard Business Review published an article with a single statistic that stands out in my mind as the most poignant and relevant data point for the current digital marketing strategy landscape. Although published in 2012, I still see this stat referenced constantly on Twitter, blogs, and at marketing conferences: “A recent Corporate Executive […]

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Get Ready for the Google Algorithm Update April 2015: Mobile SEO By Jackie Richmond - April 16, 2015

“Mobilegeddon” is coming April 21. Get your site’s mobile SEO ready now. Every few years, Google releases a major algorithm update that has a dramatic effect on how your site appears in a search engine results page (SERPs). Recently, Google announced a new algorithm update focused on mobile search: Starting April 21, we will be […]

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Get To Know The Marketing Metrics That Matter By Richard Camp - April 11, 2015

These days as marketers, we are flooded with metrics. Website traffic. Bounce Rates. Followers. Likes. Conversion rates. The list goes on and on. With so many marketing metrics its easy to lose perspective on what metrics really matter: the ones that show marketing’s contribution to the bottom line. When presenting to C-level executives, marketers should […]

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Forget Big Data, Get Smart Data – Market Research for Real Insight By Richard Camp - March 26, 2015

Futurist John Naisbitt once said, “We are drowning in information but starved for knowledge.”  In today’s world of big data, this is especially true. As marketers, we are often overwhelmed with data but lack real, actionable insight. How can one cut through the noise of information overload and get to the real, actionable insights that […]

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How a Common Hollywood Screenwriting Technique Can Transform Your Marketing  – Part 3 of 3: The Hero’s Journey For Brands By Richard Camp - January 10, 2015

In my previous posts, I argued that telling stories is the most effective way to market your product or service. I also outlined the history of The Hero’s Journey narrative framework and how Hollywood has used it for years to craft blockbuster story lines. In this post we’ll look at how The Hero’s Journey can […]

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