X2nSat Website + UX Design

Simplifying a Complex Technology Story

X2nSat is a B2B provider of satellite communication services to multiple industries. Overdue for a refresh, the website needed a better UX, an updatable CMS, and clarity of message that shared the company’s highly technical engineering story.

CHALLENGES:

• The existing site did not have easy access to the industries they served

• Existing messaging was very technical and did not speak to buyer personas

• The existing CMS was built in Drupal and required a developer to update

HOW WE HELPED:

Partnering with the X2nSat, Camp Creative:

• Conducted persona and UX workshops to understand the motivations and objectives of buyers

• Mapped buyer journeys to align content with awareness and decision stages

• Humanized the UX with updated industry imagery

• Organized content by industry and solution to allow visitors quick access to relevant content

• Integrated Act On forms and lead tracking

RESULTS

• Since Launch – Organic search traffic is up 50%

• Bounce rate is down 14%

• Pages per session are up 18%

• Average pages per session up 71%

• Lead forms generated 2 new lead consultations in first week