Introducing a Clever Product
Art.com is all about giving customers art they’ll love at affordable prices. Camp Media Arts was asked to create a video introducing SwitchArt – a clever product that uses frames and magnetic prints to give art lovers the ability to change which prints they have on display quickly and easily.
- The client had limited use of video on their site
- The product, although easy to use, was hard to understand
- With a launch date less than a month away, concepts, production and delivery was on a tight deadline
How We Helped
- We submitted three creative concepts that captured the spirit of the product
- Art.com chose a straightforward treatment that featured a mainstay in any living room – the family mantel.
- From concept to publication on their website was 3 weeks.
- Final video was localized for European markets
- Client quote: “Prior to putting the video on our website, only 37% of customers surveyed understood what the product was about. After publication, that number stands at 94%. The video has already been a big success!”
- There are over 373,500 views on YouTube.