Pennzoil

Optimizing a Local Brand with a Nationwide Presence
10 Minute Oil change is a Diamond Certified business with four locations in the San Francisco Bay Area. Camp Creative had been engaged to improve search visibility and increase traffic to their individual locations.

Challenge

• 10 Minute Oil Change had an old Drupal site that required a developer to make changes.
• Visually, it didn’t meet the standards of the national Pennzoil brand.
• The oil change space is a crowded one. To maintain their SERP rankings, a new wordpress CMS would allow easier updates and fresh content on the site
• Photos of the location managers were unprofessional.

How We Helped
Working closely with the 10 Minute Oil Change partners, CMA:

• Integrated a Pennzoil responsive visual design that rivals the national brand
• Took new photographs of the locations and branch managers
• Created animated background textures using html5
• Redesigned all of their dated looking coupons
• Created a new CMS for easy content updates
• Completed keyword research and technical SEO tasks for a smooth transition to the new site

Results
Site was launched October 29, 2015. Since then, the quality of website visits has improved significantly.

• Bounce rate down 23%
• Pages per session up 39%
• Average session duration up 16%