Client: Pennzoil Project: Pennzoil

Optimizing a Local Brand with a Nationwide Presence
10 Minute Oil change is a Diamond Certified business with four locations in the San Francisco Bay Area. Camp Creative had been engaged to improve search visibility and increase traffic to their individual locations.


  • 10 Minute Oil Change had an old Drupal site that required a developer to make changes.
  • Visually, it didn’t meet the standards of the national Pennzoil brand.
  • The oil change space is a crowded one. To maintain their SERP rankings, a new wordpress CMS would allow easier updates and fresh content on the site
  • Photos of the location managers were unprofessional.

How We Helped
Working closely with the 10 Minute Oil Change partners, CMA:

  • Integrated a Pennzoil responsive visual design that rivals the national brand
  • Took new photographs of the locations and branch managers
  • Created animated background textures using html5
  • Redesigned all of their dated looking coupons
  • Created a new CMS for easy content updates
  • Completed keyword research and technical SEO tasks for a smooth transition to the new site

Site was launched October 29, 2015. Since then, the quality of website visits has improved significantly.

  • Bounce rate down 23%
  • Pages per session up 39%
  • Average session duration up 16%