Optimizing a Local Brand with a Nationwide Presence
10 Minute Oil change is a Diamond Certified business with four locations in the San Francisco Bay Area. Camp Creative had been engaged to improve search visibility and increase traffic to their individual locations.
- 10 Minute Oil Change had an old Drupal site that required a developer to make changes.
- Visually, it didn’t meet the standards of the national Pennzoil brand.
- The oil change space is a crowded one. To maintain their SERP rankings, a new wordpress CMS would allow easier updates and fresh content on the site
- Photos of the location managers were unprofessional.
How We Helped
Working closely with the 10 Minute Oil Change partners, CMA:
- Integrated a Pennzoil responsive visual design that rivals the national brand
- Took new photographs of the locations and branch managers
- Created animated background textures using html5
- Redesigned all of their dated looking coupons
- Created a new CMS for easy content updates
- Completed keyword research and technical SEO tasks for a smooth transition to the new site
Site was launched October 29, 2015. Since then, the quality of website visits has improved significantly.
- Bounce rate down 23%
- Pages per session up 39%
- Average session duration up 16%