DECONSTRUCT A LOGO AND CONSTRUCT A STORY
Nutanix is an enterprise storage company that has a great story to tell.
Nutanix’s growth in the competitive world of cloud data centers has been explosive; they reached ‘unicorn’ status in only two years. However, they needed to tell their story to a wider audience, explain how what Nutanix offers is both more than and less than what every other solution can provide. By deconstructing the Nutanix logo, into less than (<) and more than (>) symbols, Camp Creative was able to tell a big story in a simple, visual way.
The video premiered at VMWorld. The Nutanix booth was packed during the entire conference and the company won a Gold “Best of VMWorld Award” for the third year in a row.