Hartley Website Redesign

Designing a Customer Interaction Experience

Hartley Window Coverings offers high-end interior and exterior window coverings to San Francisco Bay area customers. Their value proposition is somewhat unique in that not only do they provide the product, they also offer installation services for both residential and commercial clients. Competition in this space is fierce. Their old website did not allow users to quickly identify products and design solutions that matched their search inquiries. Hartley brought in Camp Media Arts to build a bold new website, beautiful and functional.

Challenges:

• The client was rebranding, changing their business and domain names
• Their existing site was outdated and poorly designed
• The site was not mobile friendly
• Customers found it difficult to find what they were looking for
• Content was hard coded and required a developer to make changes (No content management system)
• Interactions on the site were clunky and outdated

How We Helped

• We redesigned the entire website to reflect the elegance of the window covering solutions they sold
• Optimized user interactions to make content load fast
• Added animations that reflect modern website design
• Added mobile features to the responsive design to provide a superior mobile experience
• Installed technical SEO foundation and ongoing SEO services
• Added online forms and a lead capture system

Results

• The end result is a user-friendly responsive WordPress site that customers find easy to navigate
• The company is already reporting numerous inbound job requests from inbound capture forms
• A 120% increase in organic traffic year over year