CONNECTING THE LEADER OF THE FREE WORLD WITH EVERYDAY CITIZENS
The White House is always looking for new ways to connect with voters. Google Hangouts is a perfect outlet; everyday citizens are able to ask the President and other leaders the questions that matter most to them.
Google+ has frequently relied on Camp Creative to record Hangouts On Air and in a four hour window, transcribe, edit a 90 seconds highlights reel, including designing graphics and laying in music to post on YouTube and for news outlets.
The series of White House Fireside Chats that Camp posted for Google+ have been enormously successful: 25 mainstream media hubs (CBS, TechCrunch, etc.) picked up the highlight reels and re-posted. Viewership for POTUS was 1.3M, 4.1M for FLOTUS.