Google Play

All your favorite movies, books, music and apps–in one magic suitcase

We had the extraordinary opportunity to help launch Google Play, Google’s one-stop-shop platform for all your entertainment.

Strategy

Using model making, motion control, and extensive compositing, a seamless video experience was created in one long day of rehearsal and shooting.

Outcome

Introducing Google Play quickly amassed over 10 million views on YouTube alone. Adweek named it “Ad of the Day.” “The brand continues to celebrate the quaint technology systems of the past even as it obliterates them.”