HOW DO YOU MAKE BANKING MORE SOCIAL, MOBILE AND MORE IN TUNE WITH PEOPLE?
This was the question executives at Chase wanted answered. Camp Creative was asked to produce several videos that looked under the hood at the Chase Connections lab, to explore a new direction in the way Chase connects to a more mobile society.
Using a blend of interviews, live action shots of mobile app development, and existing TV commercials, we designed a narrative that targeted key influencers and early adopters within the Chase organization.
The videos were used by the Chase Connection lab to share their vision to executive management and other regional executives.