SwitchArt

Introducing a Clever Product

Art.com is all about giving customers art they’ll love at affordable prices. Camp Media Arts was asked to create a video introducing SwitchArt – a clever product that uses frames and magnetic prints to give art lovers the ability to change which prints they have on display quickly and easily.

Challenges:

• The client had limited use of video on their site
• The product, although easy to use, was hard to understand
• With a launch date less than a month away, concepts, production and delivery was on a tight deadline

How We Helped

• We submitted three creative concepts that captured the spirit of the product
• Art.com chose a straightforward treatment that featured a mainstay in any living room – the family mantel.
• From concept to publication on their website was 3 weeks.
• Final video was localized for European markets

Results

• Client quote: “Prior to putting the video on our website, only 37% of customers surveyed understood what the product was about. After publication, that number stands at 94%. The video has already been a big success!”
• There are over 373,500 views on YouTube.